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Nthanda Times | Columns | Opinion | The Changing Workplace: How Generational Change is Changing the way we work-What leaders really need to know
Opinion

The Changing Workplace: How Generational Change is Changing the way we work-What leaders really need to know

Ann Makena Kobia
Ann Makena Kobia - PACJA
Published December 19, 2023
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4 Min Read

As we step into the latest chapter of the 21st century, the dynamics of the workplace continue to transform, guided by the distinct characteristics and expectations of the emerging workforce.

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The intersection of Generation Y, commonly known as Millennials, and Generation Z is reshaping the very fabric of work environments, presenting leaders with novel challenges and opportunities.

Gone are the days when the discussion revolved around the workplace changes anticipated by 2020. Today, most of the workforce is comprised of digital natives from Generation Y and Generation Z, ushering in an era defined by collaboration, multitasking prowess, and a quest for autonomy.

The desire for a truly agile work ecosystem has taken centre stage, marked by a demand for robust internet access and the flexibility to work from diverse locations, whether it be home, client offices, co-working spaces, or even holiday resorts.

This pursuit of flexibility has significantly contributed to the rise of freelancing, with expectations that 40% of U.S. workers will be freelancers in the near future. The inclination towards freelancing is closely tied to a strong desire for achieving a balance between professional and personal lives, a sentiment echoed by 95% of Millennials, according to recent surveys.

Personal development stands out as a driving force among these emerging generations. Young professionals today seek opportunities to enhance their expertise and soft skills, with personalized career plans that offer frequent exploration of new fields. Interestingly, a Deloitte survey reveals that 60% of Millennials consider seven months of work as a marker of loyalty.

In addition to seeking personal development, Millennials and Generation Z employees expect regular feedback, with some desiring it on a weekly basis. This shift necessitates a re-evaluation of traditional annual appraisal practices, pushing companies to embrace more frequent performance discussions. Moreover, the desire for collaboration is palpable, with 80% expressing that their team members are the most important individuals at work, indicating a trend towards flatter organizational structures.

A significant evolution is also observed in the pursuit of meaningful work. Employees increasingly seek a sense of purpose in their roles, emphasizing the need for transparent communication and a clear organizational vision. This shift places greater demands on leadership skills to ensure employee satisfaction.

The importance of a strong employer brand has reached new heights, with social media playing a pivotal role in shaping job seekers’ decisions. Platforms like Glassdoor and LinkedIn are influencing the job market, emphasizing the significance of factors such as salary transparency, benefits, mentorship, and work-life balance in employer ratings.

The globalization of talent pools is another noteworthy trend, as skilled individuals become “global nomads” with the expectation of overseas assignments. This dynamic necessitates companies to tap into global talent through online platforms, embracing just-in-time labour to stay competitive. As the workforce becomes more volatile and demanding, adaptability becomes paramount for future managers and executives. The pressure from younger generations forces companies to evolve, embracing digitalization and fostering agile workplaces. Virtual teams, flexible connectivity, and the challenge of maintaining organizational culture in a distributed workforce become critical considerations for effective leadership.

The changing landscape of the workplace requires leaders to be proactive and agile. Embracing the unique characteristics and expectations of the emerging workforce will not only attract top talent but also ensure the survival and success of organizations in this dynamic era.

*The author is the Human Resource manager at Pan African Climate Justice Alliance (PACJA)

Avatar of Ann Makena Kobia
ByAnn Makena Kobia
PACJA
Ann Makena Kobia-Human Resource and partnership manager at the Pan African Climate Justice Alliance and founder Leaders Africa: An Emotional wellness community
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