The Ministry of Tourism, Culture and Wildlife has reached an agreement with Spanish Football Club CD Leganés to join the club’s rotating ‘main sponsor’ strategy carried out by the club which allows companies from various sectors to have the opportunity to associate with the club and enjoy the notoriety that comes from being a ‘main sponsor’.
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According to the Ministry’s Secretary Chauncy Simwaka, the logo of “Malawi, The Warm Heart of Africa” will appear on the front of the first team’s kits during the upcoming matches, as well as on different media, both physical and digital.
Simwaka said the partnership would boost the country’s tourism sector as it comes with no cost.
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“This is a gracious offer for the brand as it comes at No Cost to the Ministry and Malawi as a Country is proud to be associated with C.D Leganés and we believe that this exposure will not only be able to reach Spanish consumers and the team’s fan base but also all football fans by depicting Malawi as a tourism destination,” said Simwaka.
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Simwaka added that with the agreement, the logo of “Malawi, The Warm Heart of Africa” will be displayed on the front of the first team kits during the next matches (starting on 22nd January 2023), as well as in different media, both physical and digital as Malawi seeks to continue with its strategy of expanding brand awareness.
“Malawi, the warm heart of Africa” will begin to appear on the team’s shirts this Sunday (14:00) in the match of the 24th matchday against Levante UD at the Estadio Municipal Butarque,” he said.
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In his words, CD Leganés President Jeff Luhnow said the club will take advantage of the agreement to start developing sports in the country and other African countries.
“In Malawi, as in almost all of Africa, there is great soccer potential, and we go one step further with this agreement. We want to take advantage of this opportunity to be able to reach a large part of the country’s young population and to be able to start developing different Actions,” he said.
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In September last year, State President Lazarus Chakwera met with Luhnow together with the club’s Africa partner Rainbow Sports to begin to strengthen ties with the country and the search for opportunities and talent, as part of a broader Malawi and African football development project