Dzidalire Foundation in collaboration with Ministry of Tourism have organised a Heart Festival as a way of promoting coexistence between different cultures in the country.
Speaking during a press briefing in Lilongwe on Monday, Founder of Dzidalire Foundation Mama Cecilia Tamanda Kadzamira said the festival will bring together people from all cultural backgrounds to showcase their activities.
According to Kadzamira, the festival is one way of educating young people about culture because many people do not know their cultural disciplines.
“This country is divided in regions where they have different tribes. So, the festival will bring those people together to know their roots through dressing, dancing and singing,” she said.
Kadzamila articulated the need of partnering with neighboring countries whom, she said, we have similar traditional values.
“This festival will help boost tourism industry as people from other countries will have the opportunity to come and see attractive places in the country,” said Kadzamira.
Minister of Tourism, Dr Vera Kamtukule, stated that as a ministry they thought it important to come in and join the festival as it will be a way of promoting and boosting the tourism sector.
“This festival will bring activities that most people do not know about in our cultural context; in issues to do with food, precious stones and other things,” she said.
She urged organisers of the festival to consider making it a yearly event.
“Government alone cannot tackle all issues in developing tourism. As such, I urge the organisers to take this as a starting step towards improving culture,” said Kamtukule.
The festival will be held from July 26 to 29, 2025 under the theme “Our Heritage, Our hearts”.
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