Sound Addicts Live, organizers of Kumingoli music bash, have announced that they have partnered with the country’s leading provider of musical instruments and professional audio equipment, HiFi Electronics ahead of the bash slated to take place on 3 August 2024 at the Civo Stadium in Lilongwe.
The development comes barely a week after the organisers secured a K5 million sponsorship from the country’s network service providers TNM.
HiFi Electronics Marketing Manager James Theza said the partnership is in line with promoting Malawian music by elevating and showcasing local talent globally, saying the event is in line with their company’s mission.
“We’re proud to support Kumingoli Bash, as their focus on promoting Malawian acts aligns perfectly with our mission. It’s crucial to promote Malawian music and take it to the world,” said Theza.
In his remarks, Sound Addicts Live Managing Director Shadreck Kalukusha commended HiFi Electronics for the gesture saying it will help in making the festival an unforgettable celebration of the country’s musical heritage.
Kalukusha also appealed for further support from the cooperate world and well wishers to bring forward their support towards the annual festival.
“This partnership aligns with our goal of creating a top-notch event by Malawians, for Malawians. We urge others to support Kumingoli Bash, as it means supporting Malawian talent,” said Kalukusha.
Through the partnership, HiFi Electronics will provide Heavy-duty barriers for attendee safety, stage setup equipment to enhance the stage setup, and transportation for event logistics.
This year’s, the annual music festival brings on stage Tay Grin, Namadingo, Black Missionaries Band, Lulu, Zeze KingSton, Temwah, Tuno, Charisma, Fada Moti, Saint, Gwamba among other musicians.