Paramount Holdings Limited has become the latest corporate entity to mobilize resources for responding to the needs of the survivors of Tropical Cyclone Freddy in response to the call by President Dr. Lazarus McCarthy Chakwera to companies and organizations to complement efforts by this government.
Apart from using its own coffers, the company also encouraged its employees to contribute any amount they could manage to go towards the survivors.
This saw Paramount Holdings Limited mobilizing 900 packs of assorted food items to assist families living in evacuation centres in the Southern Region. The donated items included maize flour, cooking oil, soya pieces, Phala Kings, rice and salt, which they donated to the survivors in the Southern Region.
Speaking when handed over the donation recently, Paramount Holdings Limited representative, Chimwemwe Malidadi, said the company was equally concerned with the challenges the survivors are facing outside their normal lives.
Malidadi said this is why the company decided to set aside K25 million for the procurement of the foodstuffs for distribution to the survivors.
“Cyclone Freddy is a national disaster and as a responsible business, we are concerned with the loss of lives and devastation and damage caused to both public and private property,” he said.
Malidadi added that the donation is part of components in the corporate social responsibility (CSR) activities of the company.
“I wish to assure you that Paramount Holdings Limited will continue complementing government efforts aimed at alleviating suffering and pain among the survivors,” he said.
Meanwhile, the company’s Group Chairman Prakash Ghedia has thanked his employees for demonstrating solidarity with the survivors by contributing towards the purchase of the foodstuffs.
Tropical Cyclone Freddy has claimed 676 lives while over 500 people are still missing, according to the Department of Disaster Management Affairs (DoDMA).